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Cost-benefit Analysis
Any project decision is based on comparison between alternatives.
A cost-benefit analysis will identify the costs and the expected
benefits achieved in choosing a particular project option
and compare such results among all viable options.
ROI
ROI stands for return on investment. This is the value, which
is expected as a long-term benefit for an investment in a
project. The value maybe measured as a combination of financial
and non-financial returns.
SLA
The SLA (service level agreement) contractually provides the
details or the rules of engagement between the service provider
and the client.
USP
Unique Selling Proposition – this is a marketing concept
used to identify the key feature in a product, which will
entice a customer to switch to the advertised product.
White Paper
This is a document, which forms an effective but low-cost
marketing communication tool, which is mostly useful for the
technically knowledgeable clientele. It is a very precise
and articulate way of expressing the technical credibility
of a product to the customer.
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